Fright products can vary from apparel, to house decorations to even costumes. Many more items would be in stock during Halloween. The branding itself began as a combination logo of a candle and a skull. Later, adding effects like cracks and splatters to add towards the horror movie style. Even including a subtle knife as the wick. The wordmark itself was custom, taking strong inspiration from vintage horror movies in the 40s through the 60s.